A quick look back into a success story demonstrates a path breaking idea at the heart of the tale. Flipkart is no exception, it is not the idea itself but the belief to convert ideas into action and action into results is what defines a true success story. Flipkart has been a hugely successful company. It offers “pay after delivery” option, thus customers without net banking facilities or credit cards has a chance to do a purchase. Free shipment is provided if the purchased amount exceeds the minimum target or otherwise a significant courier charge is added.
When Flipkart was launched back in 2007, the Indian e-commerce industry was taking its beginner steps. The company is registered in Singapore, however the headquarters are in the city of Bangalore, India. It has offices, warehouses, and customer service centers all across the country. It all started when and founded the company back in 2007. Both of whom were working for and had an idea to start an e-commerce company in India, accordingly they left their jobs in Amazon to start their own business. You can easily call that a risky move since it is a country where people have various tastes and preferences. Most likely, people will prefer to shop in person and buy goods they see and like. An ecommerce start-up will continuously have enormous challenges. However, e-commerce has become one of the fastest growing sectors in today’s generation.
Flipkart began selling books to begin with, but it soon expanded and began posing a wide variety of goods. A very developing and innovating idea right from the start, Flipkart has been home to few of the outstanding features of Indian e-commerce. Now, it is one of the best online shopping websites. Flipkart was able to change the shopping method of Indians from offline to online, as the prices here are often less than of the rates in the traditional shops.
In the first few years of its existence, Flipkart raised funds through venture investment funding. As the stature of the company grew, more funding arrived. Flipkart refunded the stockholders’ faith with tremendous performances year after year. Flipkart had made sales to the tune of 40 million Indian rupees within the business year 2008-2009, and soon increased to 200 million Indian rupees the succeeding year.
Their past round of Fundraising had enlarged their value up to $ 15 billion, however, as of 2016, their estimated value stands at $11 billion.
When Flipkart was launched, during that time most e-commerce company faced two major problems and difficulties. One was the problem of online payment, not everyone preferred online payment and the gateways were not easy to set up. Flipkart faced and was able to undertake this problem by introducing cash on delivery and payment by card on delivery in addition to others. It was the one who first to implement the popular ‘Cash On Delivery’ facility, which every online shopping website offers as an option today.
Flipkart also acquired and pick up a few companies like Myntra.com and LetsBuy.com to improve their presence in the market. With the entrance of Amazon.com in country, the rivalry between the companies has seen many takeovers. Flipkart’s journey from a minor book e-retailer to the largest e-commerce platform motivates and inspires a generation of start-ups. In a country where there are common stereotypes, Flipkart accomplished to break the norm and change the ecommerce industry forever. Flipkart’s journey proves that if you have a great idea, success is not far off.
Product Listing Ads
You need to drive higher traffic towards your product to achieve more sales.
If your products get more clicks, it is most likely to get sold more quickly.
You can go to Product Listing Ads on Flipkart.com so your product will get more clicks. Here is how it works:
Create a campaign on your chosen product.
Flipkart will show your chosen item and product on the ‘Featured Products’ on relevant pages of its website.
While a Buyer is browsing through the featured ones he/she will see your product and becomes interested on it, he/she will just click on your product and buys it.
This will help you reach a larger customer base and it increases the visibility of your products. This will bring your products under the spotlight, it can help you boost your sales.
TIPS
Participate in spike sales
You will get big opportunities to grow your business with some exciting shopping events, also known as, ‘Spike sales’. This can attract a number of buyers and this can cause a huge traffic to the website as well as through mobile app. You just cant get to hike your sales if you just put a little effort to it. Introduce your product to some buyers. If you participate on ‘spike sales’ this will help you achieve higher buyer satisfaction and become a seller that buyers will prefer. From extra logistic personnel to TV commercials and commercial on online platforms, we make sure during a sale you will get a huge number of buyers and customer.
Good packaging
The look of your product, when it is delivered to the customer, has a major impact on buyer experience. Packing your product with good packaging material minimizes the chances of in-transit damage. But other than that, it reflects quality service and it increases the buyers trust in you and in your brand, which increases your sales too. Based on our observation 52% of buyers make repeat purchase from reseller who deliver premium packaging, and 5% of other buyers expect their online orders to arrive in premium packaging. If you invest on the product packaging, you will gain 30% more sales.
Better cataloging
The catalog you will choose represents your product on th e-commerce website and plays a quality role in influencing customers. Having a well-crafted catalog with a sharp description of your merchandise is crucial to convert the traffic on your products into sales. Remember one thing, most people shop online to save time, your product description should impress the buyers without making them to spend much time trying to understand you products description. Adding your product in the right category and sub-category will help you increase your sales too. This will help the buyer/costumer search for your items and products easily and contribute to the traffic.
Stick to the rules
Flipkart’s business practice and selling policies are designed to gain buyers trust with flipkart sellers like you and help you get better ratings and reviews. Observing our selling policies and not indulging in wrong business practice like selling fake items and shipping empty packages to the buyer will win you many happy flipkart customers.
Stock up your inventory
Stock list is an important part of any retail business and e-commerce is no different. The seller should always have a enough stocks of item and different variants of your products to finish orders faster and do more business. Stocking up your items also keeps you ready for a shopping festivity at any moment.
Deliver on time
You must meet with the buyers expectation-- whether it is the quality of the merchandise or time taken to deliver it, if you want your sales to be increased. Keep your products ready for delivery and mark them RTD (Ready to Dispatch) on time to help our logistic partners deliver your product or items in the quickest time if possible. Fullfilling a return or exchange request on time is just as important too to get good costumer reviews and rating.
Images
On a digital level, pictures or images are the closest the buyer can get to the look and feel of the actual product, making the critical component to online selling. The picture or image of your merchandise ought to be high resolution and every detail visible. What looks good, sells more, so make sure product images are captured well to attract buyers.
Become a Flipkart Advantage seller
The Flipkart Advantage service has many advantages. Through this services you can avail of our best-in-class satisfaction centres. All you need to do is store your products with us and we will take care of the rest- from handling return request to pakaging you chosen product. Flipkart Advantage offers you in gaining storage space, faster delivery, quality check of your products and so much more. This will mean big sales, small returns and better buyer experience.
Keep customer delight a priority
To gain sales and become a successful seller on flipkart, you should always work towards spreading happiness to your costumer. Commitment serve your customer to the best of your ability is key to meet their high judgement. As a seller, you sometimes need to get into the costumer or buyers shoe to understand their concern and resolve it quickly. Acknowledge feedback and working towards providing them better service thus will give them more reasons to be happy and smile.
You should not only be focused on the quality of the products and services when trying to gain sales on Flipkart, but also make small investments in boosting traffic to your products. Engagement in spike sales and running ad campaigns are essential investments for benefits in the long run.
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