Wish - Shopping Made Fun

One milestone in the app world is called Wish, it is the ultimate destination to shop for things at prices you would just hope for. The whole concept is really intriguing and captivating to the consumers. Full name of the mobile application is purely Wish Shopping, it covers few fantastic business and technical elements that make it a deserving to be recognize in a competitive word of online shopping.

The Wish shopping app connects consumers in Europe and in the United States with primarily Chinese wholesalers and retailers that trade at steep discounts. The app’s functions, features, and popularity may be able to show online retailers a few things about e-commerce and generating sales.

Wish used to work as a personalized coupon service provider but progressively the company started getting a good feedback from the customers. Presently, it is a rapidly growing online shopping platform through Google Play Store and App Store. The mobile app has garner over 500 million user base that directs the remarkable growth of the company. Wish Shopping’s formula of success is its mind-blowing strategies.

focus on mobile platform

Wide range of product offerings

Targeting impulsive customers

Introducing of steep discounts so no one can beat Wish app price

Diverse “Clone” apps for different set of products or simply Sub-apps

The Concept

Wish Shopping is a classic online marketplace that lets buyers and sellers to get connected. The online application doesn’t hold any responsibility and accountability for shipping, product quality, and the content posted on by sellers. Likewise, Wish Shopping do not have any control over the items listed in the application. Wish delivers a vast market for small time retailers to big brands, hence each businesses can establish a strong online presence. The Merchants or Wholesalers need to find out the customers and connect with buyers.

Wish Shopping is a large mobile e-commerce platform that facilitates shoppers with numerous offerings, the mobile shopping app is inspired by a wish list app.

Create a wish list

Connect with participating sellers

Get discounts on the selection of specific products

Take advantage of steep discount and bargaining

Hook up with retailers and wholesaler

The application acts as a mediator between buyers and merchants, but is not directly involved in any business transaction that takes place. It means, between both the parties, clients is responsible for the payments of the items while sellers are accountable for delivering e-commerce services to the clients. Wish has hooked up and coupled with some big brands, manufacturers, retailers, artists, crafter, creators.

Features

Wish “Shopping Made Fun”

Online Shoppers can make a purchase of a variety and different products. Purchase products may belong to the same set or from different categories such as fashion, wallets, gadgets, shoes, bags, makeup and beauty, and others.

Cute “Beauty Shopping”

Shoppers may assess and consider a wide range of different beauty products, from clothing, cosmetics, undies and accessories. They can access Wish Shopping application and make a purchase.

Geek “Smarter Shopping”

Geek is a subdivision or sector of Wish Shopping that allows customers to buy high-tech gadgets such as smart watches, smartphones, gadgets, watches, torchlights, and much etc. Accessories of the said devices is available.

Home “Design and Decor”

The mobile app caters high class and exclusive range of home decoration products. It is categorized into several subclasses based on different part of the home like bedroom products, kitchen accessories, bathroom merchandise, and more.

Mama “Thoughtful Shipping”

Mama Thoughtful Shipping considerably resembled the original Wish Shopping mobile app. However, its target clientele is young women and mothers-to-be. It offers a variety of assorted products such as goods and merchandises for babies, toddlers, maternity clothes, etc.

Wish for Merchants

Wish for Merchants is a whole separate mobile application specially designed and intended for retailers and wholesalers so they can easily manage their products, sales, and inventory. They need to register on the mobile application and to get registered, merchants need to insert few personal details. They have to specify their email address, business address details, company information including products along with the category, and revenue share that is already pre-set at 15%. Once the registration is complete, vendors can manage and monitor their accounts through Wish for Merchants.

The original mobile application targets the large scale e-commerce market, while the sector sub-apps are aiming directly to a very specific target market by offering a very precise set of products. All the sub-applications offers better exposure to the same products listed on the original Wish Shopping.

The most well-known and successful among all the sub-applications is Wish- Shopping Made Fun. For the reason that, it contains a user-friendly interface and has simple menu and navigation pattern that is very similar to social networking websites like Facebook.

Wish has a lot of users and customers. Actually, the app’s user base could be its most compelling feature, and those clienteles are worth a lot. In one article, it points out that Wish “has been one of the Top 10 shopping apps on iPhone for much of this year. The application recently closed a substantial undisclosed investment that sources say the app market value may be at $1 billion or more.

The mobile app allows shoppers buy clothes and accessories directly from Chinese manufacturers, for insanely low prices that Walmart would be proud of. An image-heavy layout plus an algorithm that fine-tunes what products and goods are shown based on browsing performance translates to highly engaged users. If Wish’s “highly engaged users” help to make it worth $1 billion or more, even small online sellers should be recognized on how much good customers are worth.

Product Search

Personalized Search

Wish bargains a set of personalized filters to make sure that clients can receive the exact results for what they are looking for.

Optimized Algorithm

To provide the most accurate and relevant results to the buyers, Wish Shopping mobile app utilizes the data and information submitted by users. The data is related to the products they like or the goods they rejected. As the application has optimized and enhanced its algorithm, it quickly proceeds the extensive new data and studied how to offer exact results to the shoppers.

Exclusive Filter Options

Wish facilitates and assists consumers with numerous useful filters to search out the most suitable and appropriate products. Customers can select the products from category and apply the filters of color, product rating, and tags.

Shopping Cart

If a purchaser likes a product, they have two options. They can either add that item to their wish list or directly add it to their shopping cart by clicking on “buy”.

Payment

Payment safety and security is always the primary concern for customers. The public only trusts the standard payment gateways for secure and protected money transaction.

Tracking

Wish Shopping commits to transport and deliver the product within 17 to 25 days; however, customer reviews show that in some cases product delivery time is too long. The sellers directly deliver the products to the buyers, Wish Sopping is not in control of the situation but the company has already planned out to integrate the tracking facility in the app enabling customers to easily track their ordered parcel.

Product Delivery

To improve and fasten the product delivery, Wish Shopping management has announced they are planning to rent warehouses in the United States where they can store a limited number of goods. Consequently, they can deliver the products to customers within the committed time duration.

Set Backs

When ordering things through Wish, it's up to the customer to buy the items. But to make sure the item is worthy to purchase, read the article reviews to see what other customers have got to say about the items. Since the prices are very cheap, thus the quality may be unfavorably affected.

The other thing to consider is that when you order something and it hasn't arrived on time or not even received it. The merchant may not have even bothered to export your ordered items. So you need to contact support for a refund if it is past two weeks of the delivery due date on the order transit details.